Sony and Marvel’s Spider-Man: Brand New Day has made a historic start at the North American box office, collecting $168 million on its opening day. The figure gives Tom Holland’s latest Spider-Man film the biggest first-day haul in domestic box office history.

The result puts the film ahead of the previous opening-day record set by Avengers: Endgame. That 2019 Marvel blockbuster earned about $157.4 million on its first day, including previews. Spider-Man: Brand New Day has now pushed that benchmark higher by more than $10 million.

The bigger question, however, remains unanswered. Endgame still owns the domestic opening-weekend record with $357.1 million. Spider-Man: Brand New Day has a chance to challenge that mark, but its $168 million first-day result does not mean it has already surpassed the Avengers film’s three-day record.

Spider-Man: Brand New Day breaks Endgame’s first-day record

The opening is especially striking because the film has arrived without the same ensemble-driven appeal that powered Endgame. Marvel’s 2019 film brought together several major characters after more than a decade of interconnected storytelling.

Holland’s Spider-Man has instead carried the new film as its central attraction. The performance shows the continued strength of the character after the enormous success of Spider-Man: No Way Home, which opened to $260.1 million domestically in December 2021.

The $168 million result includes preview grosses, making comparisons with earlier films dependent on how studios and box office analysts classify opening-day revenue. Still, major industry publications have reported the figure as the biggest first day in domestic history.

That distinction matters because opening-day records do not automatically translate into opening-weekend records. Saturday and Sunday attendance can change the final ranking considerably.

Why Spider-Man’s box office run matters

Spider-Man: Brand New Day arrives at a crucial moment for Marvel’s theatrical strategy. The studio has faced greater pressure to produce major theatrical hits as the post-Endgame era has delivered a mixed box office performance across its superhero slate.

The Spider-Man franchise has remained one of Marvel’s strongest theatrical properties. No Way Home demonstrated that audiences would return in huge numbers when the character received a major cinematic event.

The latest film appears to be benefiting from that established audience.The movie also stars Zendaya and introduces Sadie Sink to the cast. Destin Daniel Cretton directs the film, adding a different creative voice to Holland’s fourth solo Spider-Man outing.

Early demand had already pointed toward a major opening. Industry reports in June said the film recorded the strongest first-day US presales in five years. Those sales surpassed the early pace recorded by several major Marvel releases.

Spider-Man: Brand New Day still has one record to chase

The immediate target is clear. Spider-Man: Brand New Day needs roughly $189 million across Saturday and Sunday to pass Endgame’s $357.1 million domestic opening.That is a demanding target, but the first-day result puts the film within striking distance.

Deadline reported that Sony was projecting a three-day opening of around $325 million, while some industry estimates placed the potential total closer to $350 million or higher.

The final result will depend heavily on the film’s Saturday and Sunday holds. A strong Saturday could push the movie toward the record. A sharper weekend drop could leave Endgame comfortably ahead.

The comparison also highlights how unusual Endgame’s opening was. The film became a global cultural event after the conclusion of the Infinity Saga and ultimately opened to $357.1 million in North America. Its worldwide opening reached about $1.22 billion.

Spider-Man’s global appeal adds another dimension

The domestic record is only part of the story. Spider-Man: Brand New Day has also generated strong interest in overseas markets, including China and India.

The Hollywood Reporter reported that the film was on course for more than $35 million on its first day in China, which would make it the country’s biggest superhero opening in seven years.India has also emerged as an important market.

Before release, trade estimates suggested that the film could challenge Endgame’s record for the biggest opening by a Hollywood film in the country. Early reports indicated strong advance sales across major cinema chains.

Those markets could become increasingly important to Hollywood franchises as studios seek large international audiences. Spider-Man has an advantage because the character has built recognition across generations and markets.

Can Spider-Man actually beat Avengers: Endgame?

The answer will depend on the full weekend rather than the first day alone. Spider-Man: Brand New Day has already defeated Endgame on the opening-day metric, but the larger record remains intact.

That distinction also prevents the film’s performance from being overstated. A record first day is a major achievement, yet the opening weekend provides a better measure of sustained audience demand.The result could also shape expectations for Marvel’s upcoming releases.

A huge Spider-Man performance would demonstrate that audiences still respond strongly to established superhero characters when studios build genuine event films around them.For Holland, the numbers reinforce his position as one of the most commercially successful actors to play Spider-Man.

For Sony and Marvel, the weekend will determine whether the film becomes merely a record-setting opener or the new benchmark for superhero theatrical launches.The next box office updates will provide the decisive answer.

If Saturday and Sunday maintain the momentum from Friday, Spider-Man: Brand New Day could come within reach of Avengers: Endgame’s $357.1 million record. Until the three-day total arrives, however, the accurate headline is clear: Spider-Man has beaten Endgame on opening day, but the weekend crown is still up for grabs.

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